Posts Tagged ‘marketing’

Roller Girls Revive A Moribund Sport

Roller Derby was a staple of the early television era and was similar in its promotional format to its better known “sports entertainment” cousin, professional wrestling. It was frequently seen in the same bad timeslots on the same low powered UHF TV stations, and it was run by the same loose confederation of Runyanesque promoters and businessmen that characterized the regional territory era of pro wrestling. Unfortunately, roller derby didn’t catch on the way professional wrestling did. There was obviously a serious athletic component to it, but the “angles” and storylines surrounding roller derby made pro wrestling seem like Ibsen by comparison. The sport does have its own history–most know that the LA T-Birds were the perennial champions of’70’s, and Ann Calvello and Ralphie Valladares had been in the sport forever and were considered legends–but it never really stuck in the public consciousness like the pre-Hulk Hogan era of pro wrestling.

When the original purveyors of the sport quit promoting in the early’80s most thought it was dead and gone until a ‘new school’ of roller derby surfaced on cable TV via the A&E reality series Roller Girls. It featured a local, all-girl roller derby league in Austin, Texas and followed the lives of the players on and off the track. While much of the show dwelled in Lifetime style drama about binge drinking and bad relationships, it was the first clue that many had that roller derby had risen from the dead. A sport that had faded into the lowest level of obscurity had been rediscovered and embraced by an eclectic group of young women. They had kept the same essential format, thrown in a healthy dose of burlesque camp and Varga pin-up inspired glamour and made it into their own vibrant subculture. They changed the competitive format and renamed the competitions “bouts” a la MMA or boxing. The result was a compelling mixture of glamour, toughness and athleticism driven by a healthy dose of punk rock “do it yourself” mentality.

Today, the same sort of league featured on “Rollergirls” had become a full blown cultural phenomenon. There are now literally hundreds of local “roller girl” leagues in the US, many under the auspices of a national organization called the Womens Flat Track Derby Association. Las Vegas has the ‘Sin City Roller Girls’, Portland, Oregon the ‘Rose City Rollers” and Seattle the ‘Rat City Rollers’. There are now groups in not only the larger and traditionally “hipper” cities but also smaller flyover country environs such as Birmingham, Alabama and Omaha, Nebraska and all over Canada, Europe and Australia. Most of the local groups similarly play up the campy retro pin-up/hot rod iconography and everyone involved sure looks like they’re having a good time. Between teams there’s a vibe of good natured competitiveness and camaraderie.

The young women in roller derby have taken what was cast off TV time filler and revived it into their own distaff ‘action sport’. The community that has sprung up around it bears a striking resemblance to the skateboarding or snowboarding subculture. There’s one big difference–in contrast to more male dominated action sports the roller derby circa 2009 is just the opposite–a living, breathing matriarchal success story.

The new generation rollergirls also pay homage to their sports’ pioneers much in the same way that skateboarders give props to Duane Peters and Tony Alva. Many of the individual group websites have sections devoted to the history of roller derby, and the late Ann Calvello–regarded as the Queen of the original Roller Derby–is revered as something of a patron saint. The Texas Rollergirl group featured in the A&E series has renamed their championship the Calvello Cup.

Ross Everett is a freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former interior secretary James Watt.

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Clippers Fire Head Coach Dunleavy

In one of the stranger front office shakeups in recent NBA history, the Los Angeles Clippers have ‘relieved’ Mike Dunleavy of his head coaching duties effective immediately. He’ll remain on board as the Clippers’ general manager, and both he and the team cited the demands of the forthcoming trade deadline and free agent market as a catalyst for the change.

Not surprisingly, there is much speculation as to the back story behind the move. Some with knowledge of the situation suggest that Clippers’ owner Donald Sterling wanted to fire Dunleavy altogether, but relented due to the $5 million the team will owe him in the final year of his contract next year. More recently, a bizarre rumor has been circulating that Sterling has approached Isiah Thomas about taking over Dunleavy’s coaching position and becoming team president.

Dunleavy issued this statement, playing along with the team’s insistence that the decision to give up coaching was ‘mutual’:

“I’ve come to the conclusion that this is the ideal time for me to direct my efforts toward the many personnel opportunities that lie before us, such as the trade market, the draft and the free-agent process. We fully expect to be active and productive on all those fronts.”

Team President Andy Roeser added:

“We fully agree with Mike that this is the right time to make this change. It just seems clear that the team needs a fresh voice and we hope that our players will respond in a positive way.As we approach the trade deadline, the NBA draft and the upcoming free-agent period, our team is very well positioned from a salary-cap standpoint. Mike’s experienced input will be vitally important as we continue to develop our young talented nucleus and shape our team’s future.”

Dunleavy’s agent Warren LeGarie continued the same theme:

“This is something we’ve been contemplating for some time. There’s a shelf life to coaching sometimes. So you constantly have to keep measuring whether [the team's inconsistency] is because of injuries, because of you, or something else. And at some point you have to make a judgment call about what’s best for the team, and that’s what Mike did.”

The Clippers have lost 7 of their last 10 games to fall to 21-29 on the year. They’re 17 games behind the Western Conference leading Los Angeles Lakers and 8 games out of the final playoff spot. The schedule won’t get any easier for the Clippers over the next week, as they host the red hot Utah Jazz on Tuesday and head into the All Star Break with a game on the road against the Golden State Warriors. They’ll resume play after the break as they head to Portland’s Rose Garden Arena to take on the Blazers.

Ross Everett is a well known cheerleading coach and a consulting handicapper for Anatta Sports. He provides Internet and broadcast media outlets with daily free sports picks when not working with Olympic bound ice skaters. He is a widely published writer specializing in sports handicapping, falconry, auto racing and wombat breeding. He lives in Southern Nevada with his houseboy, three dogs and a wombat.

Popularity: 3% [?]

The Mapes Hotel: Lost Landmark Of Northern Nevada History

On a cold, gray morning in late January 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The controlled demolition came despite years of effort by a number of groups within the community and nationally to preserve the building with lawsuits, redevelopment proposals, and grass roots lobbying efforts.

While the efficacy and justification of demolishing the Mapes is debatable, one thing that is not is the glorious history of the hotel. It was built in’47, and signaled the start of the modern era of casino gambling. Despite the notoriety of Bugsy Siegel and the Flamingo in Las Vegas, it was the Mapes that became the first building in the nation to have a hotel, casino and live entertainment under one roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of ‘The Misfits’. Joseph McCarthy, America’s famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn’t have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Sinatra, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes prospered during the 60’s and 70’s. The hotel finally closed in’82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

While the last twenty years brought an amazing boom in the population and economy of Southern Nevada, the Northern part of the state didn’t see much of it at all. For that reason, the urgency of destroying the Mapes is even more questionable. In the Las Vegas area, its easy to justify the demolition of older hotels with simple economics–the older properties simply can’t compete in the current mega-resort dominated marketplace. Furthermore, the insane valuation of the land on which they sit makes it financially unfeasible to preserve them as pop culture museums.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The city argued that the land on which the Mapes stood was necessary for their redevelopment efforts–a somewhat absurd position given the realities of downtown Reno and the lack of any real development on the property since the demolition. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which continued to maintain that demolition was the only viable option despite copious evidence to the contrary.

After the demolition of The Mapes Hotel, the lot remained vacant for almost a year until a temporary ice skating rink was constructed in the winter of 2001. The site now houses a permanent ice skating rink which, while not a bad use for the land, brings into question the insistence by the City Redevelopment Agency that none of the proposals to preserve the building were viable. Clearly, they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was ‘haunted’ and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark of a more civilized era.

Ross Everett is a widely published widely published freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and betting odds portal sites. He lives in Northern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

Popularity: 100% [?]